Court Projection Delivered in 7 days
Using six proprietary Immersivegroup Projection Systems driven by Immersive Servers, we mapped the full basketball court surface with a cinematic pregame show—featuring dynamic school branding, every player’s name and number blazing across the hardwood, and a national anthem sequence that turned a routine tip-off into a moment no one in the bleachers would forget.
When Fairfield Public Schools wanted to transform their aging gymnasium into an arena-caliber spectacle, they called Immersivegroup—with exactly one week to make it happen.
The challenge
Fairfield High School’s gymnasium had served its community for decades, but the gameday atmosphere hadn’t kept pace with what today’s student-athletes, families, and fans experience when they watch professional basketball. The school’s leadership wanted to close that gap—bringing NBA-level energy and spectacle to Friday night basketball—without a full facility renovation.
Our challenge: the first game was seven days away.
The experience
Immersivegroup deployed its end-to-end capability—design, engineering, content production, and installation—as a single, unified team.
- Full-court projection mapping — six Immersivegroup Projection Systems precisely aligned to cover the entire playing surface
- Custom content design — school colors, mascot, dynamic player introductions with individual names and numbers
- National anthem sequence — a full-court visual accompaniment designed to set the tone before tip-off
- Immersiveserver infrastructure — real-time media playback and multi-projector synchronization
- 7-day turnaround — from first call to gameday, including design, fabrication, content, and installation
- Immersivegroup Projection Systems deployed
- 6
- From brief to gameday—design, content, install
- 7 days
- Court surface coverage
- 100%
- Fully integrated team—no subcontractors
- 1
“The crowd went wild.”
Selected work
Seasonal Projection at a Theme Park
Three surfaces across a pedestrian streetscape turned into living canvases for the resort’s annual Christmas Tree Lighting Ceremony.
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Immersive content for a permanent installation in a Minneapolis event venue
The visual environments that bring Entourage Events Group’s permanent ImmersiveRoom ballroom to life for every event.
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A temporary immersive environment transforming a private celebration
A temporary ImmersiveRoom deployment that turned an ordinary event space into an extraordinary sensory environment for one evening.
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